Blar i Brage NMBU på forfatter "de Hooge, Ilona E."

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    • The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store 

      Aschemann-Witzel, Jessica; Otterbring, Tobias; de Hooge, Ilona E.; Normann, Anne; Rohm, Harald; Almli, Valerie Lengard; Oostindjer, Marije (Journal article; Peer reviewed, 2019)
      Food stores have begun to tackle food waste at the point of sale. They do so by selling ‘suboptimal’ food before it is wasted, typically with a price reduction. However, efficiency of this food waste avoidance action can ...